In 2021 our Windows Ugly Sweaters were back and better than ever. Partnering with AbleGamers, who foster an inclusive gaming environment for those with disabilities, we created a Minesweeper themed sweater. Supporting it's release with spokesperson Manny the Mannequin, we promoted it across all social platforms, causing it to once again sell out in less than 24 hours.
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MS Paint Sweater | 2020
For 2020 we brought back the beloved Windows sweater, this time MS Paint themed. Partnering with Girls Who Code, we sold the sweaters for the first time ever versus giving them away and doubled our initial goal, raising over $100K for the organization. Oh and did I mention we sold out in just 23 hours?
To promote the release we created a series of Paint themed GIFs that accompanied a paid and organic social campaign. To reward our fans for purchasing we selected the first 35 (as 2020 was the 35th birthday of MS Paint) and recreated their profile pictures in the nostalgic program.
Overall, we sold more sweaters than ever before making headlines as "Selling out faster than the new XBox"
