2023
After years of asking, our clients relented, it was finally time for the Clippy Ugly Sweater. We positioned this non-binary queen as the ultimate holiday helper...except they actually kind of sucked at helping. Luckily, with Windows 11 we showed our audience how to tackle the holidays.
We started with a BeReal style tease before showing Clippy attempting to perform holiday tasks before Windows 11 saves the day.
After some of our Clippy content went live, we released the sweaters which sold out in less than 24 hours.
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2021
In 2021 our Windows Ugly Sweaters were back and better than ever. Partnering with AbleGamers, who foster an inclusive gaming environment for those with disabilities, we created a Minesweeper themed sweater. Supporting it's release was spokesperson Manny the Mannequin and their family, we promoted it across all social platforms, causing it to once again sell out in less than 24 hours.
