When America’s biggest coffee house asked us to help them improve their social content, we took an unorthodox approach. My partner and I at SPCSHP turned our clients into colleagues and embedded ourselves within the Starbucks team at their Seattle headquarters. We navigated a challenging corporate environment by pitching ideas that made everyone laugh and earning a reputation as the duo anyone could come to with their best creative ideas.
Trending Content
Here’s to the many hands that turn coffee beans into your favorite brew. 💚☕️ #InternationalCoffeeDay
Keeping the vibes very demure and mindful around here.
Fall Tease
Pick up, pumpkin.
Rolling into the season like…
Change is in the air. 🌞➡️🍂
Announcements
It's tiiiime! Meet our new holiday menu.
Stop in July 10. We’re celebrating summer by giving away a limited-edition reusable straw with every cold handcrafted beverage you buy.
Non-dairy milk customizations—oat, almond, soy, and coconut—won’t cost extra starting Nov 7.
The Results
All this was an incremental improvement for Starbucks. Their robust social reports showed that our content always outperformed their average metrics for likes, views, and shares. One of the announcement videos above even became their best-performing post of all time (take a guess).
