In order to drive awareness of all Microsoft Edge's money saving shopping tools, we created a pharmaceutical spoof campaign. It featured Built-in-Savings, the latest cure to all your online shopping woes. Follow Kevin and Ethel as they discover the joy of shopping with Edge and learn to keep things spicy, not pricey.
Creative Director: Spencer Bergstrand
Art Director: Myself
Copywriter: Treanna Lawrence
Producer: Joel Jeffers
