MS Paint Sweater | 2020
For 2020 we brought back the beloved windows sweater, this time MS Paint themed. Partnering with Girls Who Code, we sold the sweaters for the first time ever and doubled our initial goal, raising over $100K for the organization. Oh and did I mention we sold out in just 23 hours?
To promote the release we created a series of Paint themed GIFs that accompanied a paid and organic social campaign. To reward our fans for purchasing we selected the first 35 (as 2020 was the 35th birthday of MS Paint) and recreated their profile pictures in the nostalgic program.
Overall, we sold more sweaters than ever before making headlines as "Selling out faster than the new XBox"